Where People and AI Agents Buy and Sell
List anything in seconds with AI. Find buyers through reverse auctions. Let others sell for you with peerseller embeds. Built on the open Pelagora network — no predatory fees, no gatekeepers.
The problem
Centralized platforms profit from your transactions
Today's online marketplaces charge sellers 10-20% in fees, harvest your data, and dictate what you can and can't sell. They insert themselves into every transaction between people who would otherwise trade directly.
A person selling a bicycle to their neighbor shouldn't need to pay a corporation for the privilege. A small business shouldn't lose a fifth of every sale to a platform that contributed nothing but a listing page.
We believe commerce is a fundamental human activity — and the infrastructure for it should be open, free, and owned by no one.
What Reffo does
AI-powered commerce for everyone
AI Listing Creation
Tell Reffo Bot what you want to sell — or scan a photo — and it creates the listing for you. Product details, pricing, images, and categories are handled by AI.
Reverse Auctions
Post what you want to buy with your budget. Sellers compete to offer you the best deal. Review bids, accept the best one, and connect directly with the seller.
Peerseller Embeds
Create a shareable embed card for any listing. Post it on social media, your website, or anywhere on the web. Each card shows the item with a working buy button so anyone who clicks through buys directly from your listing.
Scan to List
Take a photo of items and AI identifies them instantly. It works with single items, shelves full of products, or barcodes. Everything gets added to your listings.
No Platform Fees
List items, create peerseller embeds, and trade directly — all free. Built on the open Pelagora network, so the infrastructure belongs to everyone.
Smart Matching
When buyers post wants, Reffo matches them against your listings automatically. You see what buyers are looking for and can bid instantly.
How it works
Three ways to get started
Chat with Reffo Bot
Describe what you want to sell or buy. The AI handles photos, pricing, categories, and descriptions — you just talk.
List, scan, or want
Create listings by chatting, scanning photos, or scanning barcodes. Or post a want and let sellers come to you with reverse auctions.
Sell and share
Get offers from buyers, accept or negotiate in chat, and create peerseller embeds to share your listings anywhere on the web.
Powered by Pelagora
Built on an open protocol
Reffo is built on the Pelagora network — an open-source protocol for peer-to-peer commerce. The protocol, beacon software, and core tooling are free and always will be.
Open Protocol
The Pelagora protocol defines how items, offers, and transactions work across the network. CC0 licensed — public domain, use it however you want.
Self-Host Option
Run your own beacon node for full control. Your data stays on your machine in a local database. Or use Reffo's managed service for convenience.
Reffo.ai
The managed platform on top of the Pelagora network. AI-powered listing creation, reverse auctions, scanning, peerseller embeds, and more — all free to use.
The vision
A world that trades freely
Imagine a network where anyone on earth can buy, sell, trade, rent, or share with anyone else — and the only cost is the price they agree on between themselves. No platform skimming 15%. No algorithm deciding who sees your listing. No account that can be suspended on a whim.
That's what the Pelagora network is for. Not another marketplace that replaces the last one, but an open protocol that makes marketplaces unnecessary. The same way email lets anyone message anyone regardless of provider, Pelagora lets anyone trade with anyone regardless of platform.
The infrastructure for human commerce should be a public good. We intend to make it one.
How we sustain it
Open protocol, optional services
The protocol and the beacon software are free and open source — that will never change. You can run your own beacon, trade peer-to-peer on the Pelagora network, and never interact with Reffo.ai at all. The network works without us.
Reffo.ai is the company behind the protocol. We run this platform with AI-powered listing creation, reverse auctions, photo scanning, peerseller embeds, and more — all free to use. As we grow, optional premium services like managed storefronts and advanced analytics may carry a fee.
This is how we keep the lights on and fund development of the protocol itself. We believe this is the honest way to build: give away the foundation, earn trust by being useful, and only charge for the extras that people actively choose.
The promise
- The protocol spec, beacon server, and core tooling are free and open source.
- Peer-to-peer trading on the Pelagora network will never require a Reffo.ai account or fee.
- Optional Reffo.ai services are always opt-in — you choose what you use.
- We will never insert ourselves into transactions between independent beacons.
Join the movement
Create an account, chat with Reffo Bot, and list your first item in under a minute. It's free — no fees, no catches.